stc5ser strategic communication research
STRATEGIC COMMUNICATION RESEARCH
STC5SER
2020
Credit points: 15
Subject outline
Strategic Communications Research will examine the full spread of research methods used in strategic communication. Topics will include measuring outcomes, qualitative research methodology, including historical and secondary research, and observing people. It will also involve quantitative methods such as sampling messages, survey and poll methods. It will examine the use of focus groups. The research component will provide the basis for effective strategic communications planning and evaluation. Students will be able to develop a fully integrated campaign with goals, objectives, strategies and tactics and round off the exercise with proper evaluation of these campaigns. This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.
SchoolHumanities and Social Sciences (Pre 2022)
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree; OR the Public Relations elective group in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing or Master of Business of Master of Business Administration #; OR through subject coordinator's approval
Co-requisitesN/A
Incompatible subjectsSTC5RES
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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City Campus, 2020, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 31 - 43
One 6.50 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 31 - 43
One 7.00 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
Develop and implement a qualitative and quantitative research project (1700 words equivalent)Students are assessed on their ability to perform a focus group using the laddering technique. | N/A | N/A | No | 30 | SILO1, SILO2, SILO4 |
Present the findings of the research (1600 words equivalent)Students are assessed on their ability to present research from a variety of sources | N/A | N/A | No | 40 | SILO3 |
Develop an research -based communication planStudents are assessed on their ability to write and deliver a research based RACE report. | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO4 |