mkt2cbe consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBE
2020
Credit points: 15
Subject outline
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorNinh Nguyen
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveYes
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
CB8
Resource TypeBook
Resource RequirementPrescribed
AuthorBabin &Harris
YearN/A
Edition/Volume8th Edition
PublisherCengage Learning
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Vietnam (Hanoi University), 2020, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Mildura, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Shepparton, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Melbourne (Bundoora), 2020, LTU Term 6, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 45 - 50
Two 2.00 hours workshop per week on weekdays during the day from week 45 to week 50 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Sydney, 2020, Study period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 42
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Sydney, 2020, Study period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 46 - 0
One 2.00 hours workshop per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |
Singapore (SIM), 2020, Week 05-16, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 5 - 16
One 2.00 hours workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-minute multiple choice quizzes (Equivalent to 1000 words.)Two online quizzes (individual assessment). | N/A | N/A | No | 20 | SILO1, SILO4 |
One group report (3,000 words)Teams of four students (group assessment).(equivalent to 750 words per student) | N/A | N/A | No | 20 | SILO2, SILO3, SILO4 |
One 2-hour final examination (Equivalent to 2000 words.)One 2-hour examination (individual assessment). | N/A | N/A | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Twitter contribution (Micro-blogging exercises) (Equivalent to 500 words)Teams of four students (group assessment). | N/A | N/A | No | 10 | SILO1, SILO5 |