mgt2sme sport media
SPORT MEDIA
MGT2SME
2020
Credit points: 15
Subject outline
In this subject you will examine the historical development of the relationship between sport and the media. You will look at the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. You will develop an understanding of the nature of the sport media nexus, learn skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorDavid Lowden
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesN/A
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Sport and the Media: Managing the Nexus
Resource TypeBook
Resource RequirementPrescribed
AuthorNicholson, M. and Kerr, A.
YearN/A
Edition/Volume2ND EDITION
PublisherLONDON: ROUTLEDGE
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Albury-Wodonga, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDavid Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | N/A | N/A | No | 50 | SILO2 |
One 1000-word written media release (individual)Order of Importance list and written release | N/A | N/A | No | 20 | SILO2 |
Three, online quizzes (individual) (1500 words equivalent)Requires extensive reading | N/A | N/A | No | 30 | SILO1, SILO3 |
Bendigo, 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorAshleigh-Jane Thompson
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | N/A | N/A | No | 50 | SILO2 |
One 1000-word written media release (individual)Order of Importance list and written release | N/A | N/A | No | 20 | SILO2 |
Three, online quizzes (individual) (1500 words equivalent)Requires extensive reading | N/A | N/A | No | 30 | SILO1, SILO3 |
Melbourne (Bundoora), 2020, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDavid Lowden
Class requirements
WorkShopWeek: 31 - 43
One 2.00 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1-3 hrs of online learning and assessment activities prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,000-word portfolio (individual)Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | N/A | N/A | No | 50 | SILO2 |
One 1000-word written media release (individual)Order of Importance list and written release | N/A | N/A | No | 20 | SILO2 |
Three, online quizzes (individual) (1500 words equivalent)Requires extensive reading | N/A | N/A | No | 30 | SILO1, SILO3 |