eco3mke marketing economics
MARKETING ECONOMICS
ECO3MKE
Not currently offered
Credit points: 15
Subject outline
In this subject, students learn tools from recent developments in economics for marketing. Topics covered include strategic pricing and product differentiation, economics of advertising, innovation, diffusion and product life-cycles, hedonics and marketing under imperfect information. Analytical and problem solving skills are developed.
SchoolLa Trobe Business School (Pre 2022)
Credit points15
Subject Co-ordinatorHeidi Ryoo
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesLectures, tutorials, prescribed reading, class discussion
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesECO1IMI OR BUS1BUE OR ECO1DSM OR ECO1PPA
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Managerial economics
Resource TypeBook
Resource RequirementPrescribed
AuthorFisher, T. Prentice, D. and Waschik, R.
Year2010
Edition/Volume2ND
PublisherROUTLEDGE
ISBN9780415495172
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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