stc3sac stratcom agency 1
STRATEGIC COMMUNICATION AGENCY C
STC3SAC
2019
Credit points: 15
Subject outline
STC3SAC provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students will be given an introduction to real work pressures and opportunities by undertaking projects for clients. Students will be able to apply, in practical terms, the skills and understanding they have developed in a communication degree. It will enable students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Applying ethical practice to working with clients on projects.
- Activities:
- Treatment of all parties to plans in an appropriate manner.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
02. Develop costing plans appropriate to client resources
- Activities:
- Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Developing and gathering existing reseach to inform client options. research
- Activities:
- Providing a summary of options based on existing research
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
04. Actively marketing the Agency 'consultancy' to current and potential clients
- Activities:
- Servicing and developing client relationships
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
05. Write a communications plan and evaluate its effectiveness.
- Activities:
- Implement and evaluate a communications plan for a client.
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
Subject options
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Melbourne, 2019, Summer, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 45
One 3.0 hours seminar per week during the day in week 45 and delivered via face-to-face.
TutorialWeek: 45
One 1.0 hours tutorial per week during the day in week 45 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Up to 120 hours recorded on time management system. (3,000 word equivalence) | 70 | 01, 02, 03, 04, 05 | |
| Final reflection and evaluation document. (1,000 word equivalence). | 30 | 01, 03, 04 |