stc3icm issues and crisis management
STRATEGIC COMMUNICATION ISSUES AND CRISIS MANAGEMENT
STC3ICM
2019
Credit points: 15
Subject outline
Issues and crisis management provides the theoretical and practical strategies and tactics for effective communication during a major issue or crisis. Issue management is a prominent communication practice aiming for reputation protection in an increasingly complex and interconnected world. Crisis management is the process by which an organisation such as a government, corporation or not-for-profit deals with a major event that threatens to harm the viability and or reputation of an organisation. A series of case studies will focus on the history, and developments in issue and crisis management in a social media age while examining practical and innovative ways these issues can be managed. It will encompass the development of emerging crisis situatations such as cyber-crime and terrorism.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites STC1ISC or STC2SCR or STC2SCP or STC1CAM or enrolled in Bachelor of Cybersecurity (SBCY) or Bachelor of Cybersecurity/Bachelor of Psychological Science (SZCYPS). Or students enrolled in Bachelor Of Media Communication (Sports Journalism).
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Synthesize broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.
- Activities:
- Present report on crisis situtation and personal critique on crisis simulation. Present a report on crisis situtation and personal critique on crisis simulation.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
02. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Issues management planning.
- Related graduate capabilities and elements:
03. Plan and implement social media projects, read and interpret research data as they apply to public relations campaigns.
- Activities:
- Critically analyse the developing role of social media.
- Related graduate capabilities and elements:
04. Apply basic public relations theories and principles to practice.
- Activities:
- Incorporate media training during a crisis situation
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.
- Activities:
- Learning exercises on real world examples and case studies. Present report on crisis situtation and personal critique on crisis simulation.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
06. Recognise and tackle organisational cultures that foster crises.
- Activities:
- Provide a critique and analysis of an issues and crisis management response.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Cultural Literacy)
Subject options
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Melbourne, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Crisis Response Management Essay (1200-word equivalent) | 30 | 05, 04, 06, 02, 03 | |
| Crisis Simulation/Roleplay Report (1600-word equivalent) | 40 | 06, 01, 05 | |
| Issues Management Response Essay (1200-word equivalent) | 30 | 06, 05, 02, 03, 04 |