mkt5sms social media marketing strategy
SOCIAL MEDIA MARKETING AND STRATEGY
MKT5SMS
2019
Credit points: 15
Subject outline
In this subject you will develop an ability to understand and interpret the role of social media essentials in a strategic setting. Issues relating to social media campaign, engaging the right consumer and optimising social media activities in different industry sectors will be explored and explicated in terms of social media marketing theory and practice. Key components of the marketing management planning and strategy, including analysis of the marketing environment; campaign analysis, campaign planning creation and content distribution will be explored along with implementation of the marketing plan, including decisions relating to the marketing mix.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorStephen Singaraju
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites MKT5MMA
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | VARIOUS | Recommended | TBA | TBA |
Graduate capabilities & intended learning outcomes
01. Integrate and apply social media essentials and skills to practical situations by carrying out effective evidence based research
- Activities:
- Individual Campaign plan, Group structured Digital Marketing Plan and Budget, Test, and Class discussions will expand on lecture topics
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour,Adaptability Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour,Adaptability Skills)
02. Identify research and critically analyse information relevant to an organisational problem or issue and synthesise that information in order to evaluate potential solutions and develop social media strategies
- Activities:
- Individual campaign plan, Group structured digital marketing plan and budget and Test
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour,Adaptability Skills)
03. Communicate effectively through written tasks appropriate to varied contexts and audiences for social media marketing
- Activities:
- Class discussions, report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Apply ethical and sustainable reasoning, standards or codes or practice relevant to the discipline
- Activities:
- Case study analysis and group social media marketing plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour,Adaptability Skills)
Subject options
Select to view your study options…
City Campus, 2019, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual, social media campaign plan (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (equivalent to 2500 words per student) | 30 | 01, 02, 04 | |
| In Class Test (2 hours) (2000 words equivalent) | 50 | 01, 02 |
City Campus, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual, social media campaign plan (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (equivalent to 2500 words per student) | 30 | 01, 02, 04 | |
| In Class Test (2 hours) (2000 words equivalent) | 50 | 01, 02 |
Melbourne, 2019, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual, social media campaign plan (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (equivalent to 2500 words per student) | 30 | 01, 02, 04 | |
| In Class Test (2 hours) (2000 words equivalent) | 50 | 01, 02 |
Melbourne, 2019, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual, social media campaign plan (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (equivalent to 2500 words per student) | 30 | 01, 02, 04 | |
| In Class Test (2 hours) (2000 words equivalent) | 50 | 01, 02 |