mkt5dma digital marketing
DIGITAL MARKETING
MKT5DMA
2019
Credit points: 15
Subject outline
Digital Marketing is one of the most important issues facing marketing today. This subject is designed to educate you in the area of digital marketing and provide a strategic framework to assess and implement various digital marketing tactics. You will explore the most up-to-date, best practices for search marketing, social media marketing, mobile marketing, digital strategy and planning and digital marketing as a whole. You will examine the evolution of communication and its implications on marketing strategy in a contemporary landscape where traditional and digital media coexist and interact.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorSimon Pervan
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Integrate and apply digital marketing theory and skills to practical situations by carrying out effective evidence based research
- Activities:
- Individual Report, Group structured Digital Marketing Plan and Budget, Test, and Class discussions will expand on lecture topics
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
02. Identify research and critically analyse information relevant to an organisational problem or issue. Be able to synthesise that information in order to evaluate potential solutions and develop digital platforms
- Activities:
- Individual Report, Group structured digital marketing plan and budget and Test
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking)
03. Communicate effectively through written tasks appropriate to varied contexts and audiences
- Activities:
- Class discussions, report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
04. Apply ethical and sustainable reasoning, standards or codes or practice relevant to the discipline
- Activities:
- Case study discussions and group marketing plan
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking)
Subject options
Select to view your study options…
City Campus, 2019, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorSimon Pervan
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual Report (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (2500 words) | 30 | 01, 02, 04 | |
| In Class Test (equivalent to 2000 words) | 50 | 01, 02 |
Melbourne, 2019, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorSimon Pervan
Class requirements
Lecture/SeminarWeek: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual Report (1500 words) | 20 | 01, 02, 03 | |
| Group structured Digital Marketing Plan and Budget (2500 words) | 30 | 01, 02, 04 | |
| In Class Test (equivalent to 2000 words) | 50 | 01, 02 |