mkt3imx international marketing
INTERNATIONAL MARKETING
MKT3IMX
Not currently offered
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the problems and decisions facing managers of international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad StudentsNo
Subject year levelYear Level 3 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjects MKT3IMK
Equivalent subjects MKT3IMK
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Discipline Specific | International Marketing Learner Resource | Prescribed | Didasko Digital, 2017 | Didasko Group |
| Readings | International Marketing 4th Asia-Pacific edition | Recommended | Masaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen (2013) | Wiley |
| Readings | International Marketing 2nd Edition | Recommended | Cateora, P.R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J. (2012) | McGraw Hill |
| Readings | Global Marketing Ninth Edition | Prescribed | Warren J. Keegan and Mark C. Green | Pearson |
Graduate capabilities & intended learning outcomes
01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management
- Activities:
- Online activities
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
- Activities:
- Online activities and live group presentation
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations
- Activities:
- Online activities and individual essay
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)
- Activities:
- Online activities and Multiple choice quizzes
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Subject options
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