mkt2cbe consumer behaviour
CONSUMER BEHAVIOUR
MKT2CBE
2019
Credit points: 15
Subject outline
This subject provides you with an understanding of the role of consumer behaviour in the development of the total marketing mix. You will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. You will develop practical analytical skills, and you will gain experience in the writing of effective positioning statements.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorNinh Nguyen
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MKT3CBC
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | CB8, 8th Edition | Prescribed | Babin &Harris | Cengage Learning |
Graduate capabilities & intended learning outcomes
01. Recall, restate, and apply basic consumer behaviour theory
- Activities:
- Workshop and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge
- Activities:
- Workshop and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report
- Activities:
- Workshop and assessment
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations
- Activities:
- Workshop and assessment
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour
- Activities:
- Workshop and assessment
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
Albury-Wodonga, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Bendigo, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Melbourne, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Melbourne, 2019, Summer, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 45
One 2.0 hours workshop per week on weekdays during the day in week 45 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Melbourne, 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Mildura, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Shepparton, 2019, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Singapore (SIM), 2019, Week 05-16, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 05 - 16
One 2.0 hours workshop per week on weekdays during the day from week 05 to week 16 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Sydney, 2019, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 31 - 42
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |
Vietnam (Hanoi University), 2019, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
WorkShopWeek: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Three 30 min multiple choice quizzes (Theory & Case Studies) | three online quizzes (individual assessment) (equivalent to 500 words) | 15 | 01 |
One 4000-word group essay | teams of four students (group assessment). 1000 words per student. | 25 | 01, 02, 03, 04 |
One 2-hour final examination (equivalent to 2000 words) | 2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills | 50 | 01, 02, 03, 04, 05 |
Group Twitter Contribution | teams of four students (group assessment). 500 words per student. | 10 | 01 |