mkt1mdx mkt stand and deliver
MARKETING: STAND AND DELIVER
MKT1MDX
2019
Credit points: 15
Subject outline
Marketing: Stand and Deliver is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad StudentsNo
Subject year levelYear Level 1 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB
Co-requisitesN/A
Incompatible subjects MKT1MDP
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing: Stand and Deliver Learner Resource | Prescribed | Didasko Digital, 2017 | Didasko Group |
| Readings | Marketing Principles, Asia Pacific Edition | Recommended | Pride, William M., et al. 2014 ISBN 9780170254793 | 2ND ASI PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE |
Graduate capabilities & intended learning outcomes
01. Apply the philosophy of marketing to basic business decisions in individual and group settings
- Activities:
- Individual and group reports, multimedia activities, short case studies, discussion forums
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories
- Activities:
- Individual and group reports, multimedia activities
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Apply key marketing principles to a given market situation in individual and group settings
- Activities:
- Individual and group reports, short case studies
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation
- Activities:
- Individual and group reports, multimedia activities, short case studies, discussion forums, quizzes
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing
- Activities:
- Individual and group reports Oral presentations, discussion forums
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Subject options
Select to view your study options…
Online (Didasko), 2019, Study Block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 02 - 13
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 13 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual 2,000-word Report | To be submitted via Turnitin in the LMS link provided | 40 | 01, 02, 03, 04, 05 |
| Individual Oral Presentation (Equivalent to 1,500-words per student) | This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided | 30 | 02, 05 |
| Multiple-Choice Test (equivalent to 500 words) | Multiple-choice test conducted online | 15 | 03 |
| Team Oral Presentation (equivalent to 500 words per student) | 5 minutes per student | 15 | 05 |
Online (Didasko), 2019, Study Block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual 2,000-word Report | To be submitted via Turnitin in the LMS link provided | 40 | 01, 02, 03, 04, 05 |
| Individual Oral Presentation (Equivalent to 1,500-words per student) | This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided | 30 | 02, 05 |
| Multiple-Choice Test (equivalent to 500 words) | Multiple-choice test conducted online | 15 | 03 |
| Team Oral Presentation (equivalent to 500 words per student) | 5 minutes per student | 15 | 05 |
Online (Didasko), 2019, Study Block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 36 - 47
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 47 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual 2,000-word Report | To be submitted via Turnitin in the LMS link provided | 40 | 01, 02, 03, 04, 05 |
| Individual Oral Presentation (Equivalent to 1,500-words per student) | This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided | 30 | 02, 05 |
| Multiple-Choice Test (equivalent to 500 words) | Multiple-choice test conducted online | 15 | 03 |
| Team Oral Presentation (equivalent to 500 words per student) | 5 minutes per student | 15 | 05 |
Online (Didasko), 2019, Study Block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual 2,000-word Report | To be submitted via Turnitin in the LMS link provided | 40 | 01, 02, 03, 04, 05 |
| Individual Oral Presentation (Equivalent to 1,500-words per student) | This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided | 30 | 02, 05 |
| Multiple-Choice Test (equivalent to 500 words) | Multiple-choice test conducted online | 15 | 03 |
| Team Oral Presentation (equivalent to 500 words per student) | 5 minutes per student | 15 | 05 |
Online (Didasko), 2019, Study Block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual 2,000-word Report | To be submitted via Turnitin in the LMS link provided | 40 | 01, 02, 03, 04, 05 |
| Individual Oral Presentation (Equivalent to 1,500-words per student) | This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided | 30 | 02, 05 |
| Multiple-Choice Test (equivalent to 500 words) | Multiple-choice test conducted online | 15 | 03 |
| Team Oral Presentation (equivalent to 500 words per student) | 5 minutes per student | 15 | 05 |
Online (Didasko), 2019, Study Block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 49
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 49 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Individual 2,000-word Report | To be submitted via Turnitin in the LMS link provided | 40 | 01, 02, 03, 04, 05 |
| Individual Oral Presentation (Equivalent to 1,500-words per student) | This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided | 30 | 02, 05 |
| Multiple-Choice Test (equivalent to 500 words) | Multiple-choice test conducted online | 15 | 03 |
| Team Oral Presentation (equivalent to 500 words per student) | 5 minutes per student | 15 | 05 |