cph5hso hlth mgt strat
HEALTH MANAGEMENT STRATEGY AND OPERATIONS
CPH5HSO
2019
Credit points: 15
Subject outline
In this subject China Health Program students examine the strategic decisions, actions and leadership that determine the success of health service organisations. To achieve this, students will focus on the health care system and organisations from the strategic planning and management viewpoint, as well as covering marketing fundamentals and key components of operations management and research essential for decision analysis. Major issues and trends with an impact on the strategic and operations management of health services organisations will be discussed. This subject is designed for the student to use much of the material previously covered in other subjects, as well as healthcare management experience, to further develop the skills to deal with real life strategic and operational situations. Practical health services management problems relating to strategic planning and management, marketing and operations management are addressed through group projects and exercises.
SchoolSchool of Psychology & Public Health
Credit points15
Subject Co-ordinatorAdamm Ferrier
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Improve your competitive strategy | Preliminary | Zuckerman, D 2002 | HEALTH ADMINISTRATION PRESS |
| Readings | Principles of service marketing | Preliminary | Palmer, A | MCGRAW HILL |
| Readings | The strategic health care manager | Preliminary | Stevens, G | JOSSEY BASS |
Graduate capabilities & intended learning outcomes
01. Analyse elements of strategic planning and their transformation in operational management.
- Activities:
- Lectures, Group Discussions, Case Studies, Field Visits, Practice Multiple Choice Questions
02. Critically review the basic components of marketing pertaining to health systems.
- Activities:
- Lectures, Group Discussions, Case Studies, Practice Multiple Choice Questions
03. Reflect critically and communicate effectively about strategic planning and operational management using different modes and media.
- Activities:
- Lectures, Group Discussions, Case Studies, Practice Multiple Choice Questions
04. Synthesize complex problems and concepts used to measure operational performance (without sole reliance on financial measures).
- Activities:
- Lectures, Group Discussions, Case Studies, Practice Multiple Choice Questions
Subject options
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China (HarbinMedicalUni), 2019, Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGeorge Liu
Class requirements
Block Mode
One 10.0 days block mode per study period and delivered via face-to-face.
"Offered offshore at Harbin Medical University"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2 hour exam (2,000-word equivalent) | 50 | 01, 02, 03, 04 | |
| one 2,500-word case study | 50 | 01, 02, 04 |
China (HarbinMedicalUni), 2019, Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAdamm Ferrier
Class requirements
Block Mode
One 10.0 days block mode per study period and delivered via face-to-face.
"Block mode at Bundoora and China."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 2 hour exam (2,000-word equivalent) | 50 | 01, 02, 03, 04 | |
| one 2,500-word case study | 50 | 01, 02, 04 |