bus5ap analytics in practice
ANALYTICS IN PRACTICE
BUS5AP
2019
Credit points: 15
Subject outline
This subject will bridge the business process with the mechanics and technical processes of analytics to enable actionable, meaningful and relevant solutions to be delivered in the appropriate business context. The focus will be on the various business processes, methodologies and techniques that students can apply to achieve an analytical outcome that meets the end-users' intentions and needs, as any analytics performed is only meaningful if the results addresses the business problem. Students will learn and experience first hand the end to end process of carrying out analytics to satisfy the three constraints: customer needs, business problem and technology thus, delivering relevant and actionable outcomes.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorKok-Leong Ong
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites N/A
Co-requisites BUS5PA and BUS5VA
Incompatible subjects N/A
Equivalent subjects N/A
Special conditions N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions | Recommended | Michael Gilliland, 2010 | Wiley US |
| Readings | Visual Analytics for Management: Translational Science and Applications in Practice | Recommended | Elliot Bendoly and# Sacha Clark, 2016 | Routledge |
Graduate capabilities & intended learning outcomes
01. Understanding and appreciation of the various business processes, methodologies and techniques available for applying analytics in a business context
- Activities:
- Lectures and workshops
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Demonstrate advanced problem and data analysis capability
- Activities:
- Lecture, workshops and assignments
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Demonstrate advanced capability with the application of analytics tools
- Activities:
- Lecture, workshops and assignments
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Manage data in an ethical manner
- Activities:
- Lecture, workshops and assignments
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
05. Clearly articulate the results to clients, and engage clients in a professional and productive manner
- Activities:
- Lecture, workshops and assignments
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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City Campus, 2019, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment size120
Enrolment information Limits of learning space Order of application
Subject Instance Co-ordinatorKok-Leong Ong
Class requirements
Lecture/WorkshopWeek: 31 - 43
One 3.0 hours lecture/workshop per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Assignment, problem identification and formulation of analytical tasks (1250 words ) | This assessment will report on the Graduate Capabilities of Critical thinking and Inquiry/research. | 30 | 01, 02 |
| Assignment, data analytics tasks (2500 words) | This assessment will report on Graduate Capabilities of Discipline specific knowledge and skills, Quantitative/Digital literacy, Creative problem solving, and Ethical behaviour. | 50 | 02, 03, 04 |
| Report and presentation, details of the analytics task(s) for stakeholders (1000 words) | This assessment will report on the Graduate Capabilities of Writing, Speaking and Teamwork. | 20 | 01, 05 |