vpa3gpb graphic design professional prac b
GRAPHIC DESIGN PROFESSIONAL PRACTICE B
VPA3GPB
2017
Credit points: 15
Subject outline
In this unit students investigate the discipline of Corporate Style Management. Students prepare designs for re-direction of Corporate Style for a selected public organization, charity or professional business activity. Research data is collected and examined, proposals for change tested and applied to a Corporate Style Management Proposal `document'. The document includes: logo development, stationery applications, delivery systems, corporate livery, applications to vehicles and physical structures, external signage and Website face page design.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorVincent Alessi
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites VPA3GPA
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design profession.
- Activities:
- Written content in style manual/mission statement document
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
02. Conduct qualitative research into market segment, collect data, evaluate and present for review
- Activities:
- Indicated through professional application of research material and project related information
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Show evidence of investigation snd evaluation of markrt opportunities. Evaluate professional examples
- Activities:
- Indicated through project outcomes
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
04. Exhibit professional outcomes in contemporary design practice
- Activities:
- Through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Corporate Mission statement design (500 word equivalent) | 40 | 01, 02, 03, 04 | |
| Corporate Design Manual (1000 word equivalent) | here are ten assesment points within this project: this is a practical project with practical outcomes. Each assessment point is outlined in project brief: e.g: Application of design resolution to Generic Styling, Research and data collection, Identity, Signatures, Colour Schemes, Stationery, Coporate Assets, Signage, Vehicles and Livery | 60 | 01, 02, 03, 04 |
Mildura, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
SeminarWeek: 31 - 43
One 1.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Corporate Mission statement design (500 word equivalent) | 40 | 01, 02, 03, 04 | |
| Corporate Design Manual (1000 word equivalent) | here are ten assesment points within this project: this is a practical project with practical outcomes. Each assessment point is outlined in project brief: e.g: Application of design resolution to Generic Styling, Research and data collection, Identity, Signatures, Colour Schemes, Stationery, Coporate Assets, Signage, Vehicles and Livery | 60 | 01, 02, 03, 04 |