vpa3gpa gd professional practice a
GRAPHIC DESIGN PROFESSIONAL PRACTICE A
VPA3GPA
2017
Credit points: 15
Subject outline
Professional Practice for Graphic Design Students takes a realistic and practical look at the 'aggressive world of gentle persuasion'- consumerism, product design an advertising â assessing the demands of a competitive marketplace: what it costs, how it works, who to talk to â examining the successes, assessing the failures, establishing a point of difference.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorVincent Alessi
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design profession.
- Activities:
- Through written report presentation, both in digital on-screen application and hard copy.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
02. Conduct qualitative research into market segment, collect data, evaluate and present for review
- Activities:
- Indicated in digital presentation and hard copy assessment.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
03. Present project material in an environment appropriate to the expectations of the profession. Present and discuss project outcomes in a collegiate forum.
- Activities:
- Through group discussion and evaluation.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
04. Show evidence of investigation and evaluation of market opportunities. Evaluate professional examples.
- Activities:
- Through written report presentation, both in digital on-screen application and hard copy.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking)
- Inquiry and Analytical Skills(Critical Thinking,Inquiry/Research)
05. Work effectively in a co-operative environment. To share responsibilities, to delegate tasks and manage projects to achieve satisfactory outcome for group appraisal.
- Activities:
- Through presentation for peer review and assessment.
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups)
06. Exhibit professional outcomes in contemporary design practice
- Activities:
- Through praxis
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Bendigo, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Advertisement designs (800 word equivalent) | 20 | 01, 02, 04, 05, 06 | |
| Digital presentation (1200 word equivalent) | 30 | 01, 02, 03, 04, 05, 06 | |
| Hard-copy documentation (800 word equivalent) | 20 | 01, 02, 04, 05, 06 | |
| Package/product design (600 word equivalent) | 10 | 02, 04, 05, 06 | |
| Stationery program design (800 word equivalent) | 20 | 02, 04, 05, 06 |
Mildura, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorVincent Alessi
Class requirements
Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Advertisement designs (800 word equivalent) | 20 | 01, 02, 04, 05, 06 | |
| Digital presentation (1200 word equivalent) | 30 | 01, 02, 03, 04, 05, 06 | |
| Hard-copy documentation (800 word equivalent) | 20 | 01, 02, 04, 05, 06 | |
| Package/product design (600 word equivalent) | 10 | 02, 04, 05, 06 | |
| Stationery program design (800 word equivalent) | 20 | 02, 04, 05, 06 |