stc5res strategic comm research
STRATEGIC COMMUNICATION RESEARCH
STC5RES
2017
Credit points: 30
Subject outline
This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.
SchoolSchool of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in the Master of Strategic Communication (AMSTC)
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.
Graduate capabilities & intended learning outcomes
01. Develop a strategic communication plan with a set of SMART objectives based on a qualitative and quantitative research strategy.
- Activities:
- Conduct group based research/inquiry
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
02. Apply a variety of desk, qualitative and quantitative research strategies to a complex social, political or environmental issue.
- Activities:
- Undertake a research project
- Related graduate capabilities and elements:
- Writing(Writing)
- Inquiry/ Research(Inquiry/ Research)
- Speaking(Speaking)
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Write and present a strategic communication plan based with full evaluation demonstrating the success of the project.
- Activities:
- Write a report and prepare a group presentation on findings
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Writing(Writing)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
Subject options
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City Campus, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorKevin Brianton
Class requirements
SeminarWeek: 31 - 43
Six 7.0 hours seminar per study period on saturday during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.
(Weeks 1, 5 and 9 of semester) to be timetabled at the same time as STC5SER.
Fri July 29, August 26 and September 23 - 2.30 to 9 pm
Sat July 30, August 27 and September 24 - 9.30 to 3.30 pm
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop and implement a research project (5400 words equivalent) | 60 | 01, 02 | |
| Present the findings of the research (3600 words equivalent) | 40 | 03 |