mkt5mma marketing management
MARKETING MANAGEMENT
MKT5MMA
2017
Credit points: 15
Subject outline
In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorNicholas Shipley
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Management, 13th Ed | Prescribed | Kotler, P. and Keller, K.L, 2008 | PRENTICE HALL |
Graduate capabilities & intended learning outcomes
01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.
- Activities:
- Seminar
02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.
- Activities:
- Seminar
03. Communicate effectively through written tasks appropriate to varied contexts and audiences.
- Activities:
- Seminar
04. Communicate effectively through oral tasks appropriate to varied contexts and audiences
- Activities:
- Seminar
Subject options
Select to view your study options…
Melbourne, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNicholas Shipley
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
"Tuesday"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class tests (Total 2.5 h) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| One group class presentation/case study analysis | 1000-words equivalent per student | 15 | 01, 02, 03 |
| In-class active learning activity | 15 | 01, 02, 03, 04 |
Melbourne, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNicholas Shipley
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
"Tuesday"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class tests (Total 2.5 h) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| One group class presentation/case study analysis | 1000-words equivalent per student | 15 | 01, 02, 03 |
| In-class active learning activity | 15 | 01, 02, 03, 04 |
Vietnam, 2017, Week 35-39, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNicholas Shipley
Class requirements
SeminarWeek: 35 - 39
One 3.0 hours seminar other recurrence on any day including weekend during the day from week 35 to week 39 and delivered via face-to-face.
"block mode delivery"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| In-class tests (Total 2.5 h) | 30 | 01, 02, 03, 04 | |
| One 2,500-word individual major assignment | 40 | 01, 02, 03, 04 | |
| One group class presentation/case study analysis | 1000-words equivalent per student | 15 | 01, 02, 03 |
| In-class active learning activity | 15 | 01, 02, 03, 04 |