mkt5imm international marketing manage
INTERNATIONAL MARKETING MANAGEMENT
MKT5IMM
2017
Credit points: 15
Subject outline
In this subject you will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market orientation and the corresponding implications for marketing and business strategy formulation. Macro level issues relating to the international environment will be canvassed, including international economics, culture, nationalism and economic development, as will micro level issues relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorAndrew Gilmore
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. : Integrate and apply international marketing theory and skills to practical situations.
- Activities:
- The nature of IM and its relationship with International Business, frameworks for studying international marketing, the importance of IM and the role of MNCs, SMEs and IM entry modes.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking)
02. Identify, research and critically analyse international marketing information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue.
- Activities:
- Theories relating to the rationale for multinational trade, including those relating to comparative advantage and internationalisation, the impact of trade barriers and trade liberalisation, the participation of MNCs and SMEs in global markets.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Study and Learning Skills)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Demonstrate effective team skills in order to contribute appropriately to the production of a group output.
- Activities:
- Alternative organisational designs, criteria for choosing appropriate structures, selection of performance evaluation measures, conflict resolution
- Related graduate capabilities and elements:
- Personal and Professional Skills(Teamwork including leadership and working in groups,Study and Learning Skills)
04. Communicate effectively through written tasks appropriate to varied contexts and audiences
- Activities:
- The importance of marketing research in the context of IM, the identification and comparison of market opportunities, the dimensions of global markets, segmentation criteria for international markets/countries.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Study and Learning Skills)
05. Communicate effectively through professional oral presentations appropriate to varied contexts and audiences
- Activities:
- Presentation of findings.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Study and Learning Skills)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Study and Learning Skills)
Subject options
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Melbourne, 2017, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Final Examination (2 h) | 60 | 01, 02 | |
| one 7500-10,000-word Group major assignment | Four students per group, 2500 words per student | 40 | 03, 04, 05 |
Melbourne, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Final Examination (2 h) | 60 | 01, 02 | |
| one 7500-10,000-word Group major assignment | Four students per group, 2500 words per student | 40 | 03, 04, 05 |