mkt3imk international marketing
INTERNATIONAL MARKETING
MKT3IMK
2017
Credit points: 15
Subject outline
In this subject you will focus on the nature of the international marketplace and the problems and decisions facing managers of international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations. Part of the subject will be delivered in blended mode.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorAndrew Gilmore
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Subject options
Select to view your study options…
Bendigo, 2017, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |
France, 2017, Week 02-13, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
LectureWeek: 02 - 13
One 2.0 hours lecture other recurrence on weekdays during the day from week 02 to week 13 and delivered via distance education.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |
Melbourne, 2017, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |
Melbourne, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |
Sydney, 2017, Study Period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 46
One 3.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |
Sydney, 2017, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
LectureWeek: 31 - 42
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |
Vietnam, 2017, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test (1 hour) | 10 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment (3-4 students) | 1000-words per student | 30 | 01, 02, 03, 04, 05 |
| one group 20-minute seminar presentation and participation | broadly equivalent to 500 words | 10 | 01, 02, 03, 04, 05 |