mkt1mdx mkt stand and deliver

MARKETING: STAND AND DELIVER

MKT1MDX

2017

Credit points: 15

Subject outline

Marketing: Stand and Deliver is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad StudentsNo

Subject year levelYear Level 1 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjects MKT1MDP

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Marketing: Stand and Deliver Learner Resource	Prescribed	Didasko Digital, 2017	Didasko Group
Readings	Marketing Principles, Asia Pacific Edition	Recommended	Pride, William M., et al. 2014 ISBN 9780170254793	2ND ASI PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE

Graduate capabilities & intended learning outcomes

01. Apply the philosophy of marketing to basic business decisions in individual and group settings

Activities:: Individual and group reports, multimedia activities, short case studies, discussion forums
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories

Activities:: Individual and group reports, multimedia activities
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Apply key marketing principles to a given market situation in individual and group settings

Activities:: Individual and group reports, short case studies
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation

Activities:: Individual and group reports, multimedia activities, short case studies, discussion forums, quizzes
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)

05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing

Activities:: Individual and group reports Oral presentations, discussion forums
Related graduate capabilities and elements:: Literacies and Communication Skills(Writing,Speaking); Literacies and Communication Skills(Writing,Speaking); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Online, 2017, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online ClassWeek: 46
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 46 and delivered via online.

Assessments

Assessment element	Comments	%	ILO*
Individual 2,000-word Report	To be submitted via Turnitin in the LMS link provided	40	01, 02, 03, 04, 05
Individual Oral Presentation	Equivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided	30	02, 05
Multiple-Choice Test (equivalent to 500 words)	Multiple-choice test conducted online	15	03
Team Oral Presentation (equivalent to 500 words per student)	5 minutes per student	15	05

Online, 2017, Study Block 12, Online