mgt2sme sport media
SPORT MEDIA
MGT2SME
2017
Credit points: 15
Subject outline
This subject examines the historical development of the relationship between sport and the media. It looks at the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. You will develop an understanding of the nature of the sport media nexus, learn skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDavid Lowden
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Sport and the Media: Managing the Nexus, | Prescribed | Nicholson, M. and Kerr, A. | (2ND EDITION), LONDON: ROUTLEDGE |
Graduate capabilities & intended learning outcomes
01. Explain the commercial relationships that exist between key media and sport organisations through writing
- Activities:
- On Line Written exercises
02. Apply a range of tools and strategies to promote the achievements of sport organisations
- Activities:
- Media Release(s), Media Portfolio, Tutorial Exercises
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
03. Assess the actions of sport media practitioners and sport organisations as they apply during times of crisis
- Activities:
- On Line written exercises
Subject options
Select to view your study options…
Bendigo, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word portfolio (individual) | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 | 02 |
| One 1000-word written media release (individual) | Order of Importance list and written release | 20 | 02 |
| Three, online quizzes (individual) (1500 words equivalent) | requires extensive reading | 30 | 01, 03 |
Melbourne, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word portfolio (individual) | Portfolio to include a media release, fact sheet, media advisory, media plan and media guide. | 50 | 02 |
| One 1000-word written media release (individual) | Order of Importance list and written release | 20 | 02 |
| Three, online quizzes (individual) (1500 words equivalent) | requires extensive reading | 30 | 01, 03 |