mgt1smk sport marketing
SPORT MARKETING
MGT1SMK
2017
Credit points: 15
Subject outline
In this subject you will examine the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. You will explore the special nature of the sport market, including developing an understanding the sport consumer. You will gain skills in the preparation of sport marketing plans, and the subject will enable you to develop an appreciation of marketing tools as they apply to the sport market.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDavid Lowden
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Introduction to Sport Marketing (2nd Edition) | Prescribed | Smith, A. & Stewart, B. (2015) | Routledge, London |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the role that marketing plays in the generation of revenue for sport organisations and events
- Activities:
- Online Quizzes
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Determine the appropriate marketing theory and apply a range of tools and creative strategies to effectively promote and market a professional sport organisation and/or event
- Activities:
- Sport Marketing Plan (Part I)
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Plan and develop a marketing strategy and evaluate its effectiveness in the context of a sport organisation's strategic marketing objectives
- Activities:
- Sport Marketing Plan (Parts I/II)
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
Subject options
Select to view your study options…
Bendigo, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Sports Marketing Plan 1, 1500 words (Individual Project) | 30 | 02, 03 | |
| Sports Marketing Plan 2, 2000 words per student (Group project) | Maximum 3 students per group | 40 | 02, 03 |
| Three online quizzes (1500 words equivalent) | Requires extensive reading | 30 | 01 |
Melbourne, 2017, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDavid Lowden
Class requirements
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Sports Marketing Plan 1, 1500 words (Individual Project) | 30 | 02, 03 | |
| Sports Marketing Plan 2, 2000 words per student (Group project) | Maximum 3 students per group | 40 | 02, 03 |
| Three online quizzes (1500 words equivalent) | Requires extensive reading | 30 | 01 |