eco3mke marketing economics
MARKETING ECONOMICS
ECO3MKE
Not currently offered
Credit points: 15
Subject outline
In this subject, students learn tools from recent developments in economics for marketing. Topics covered include strategic pricing and product differentiation, economics of advertising, innovation, diffusion and product life-cycles, hedonics and marketing under imperfect information. Analytical and problem solving skills are developed.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorHeidi Ryoo
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites ECOIDSM or BUS1BUE or ECO1IMI or ECO1PPA
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Managerial economics | Prescribed | Fisher, T. Prentice, D. and Waschik, R. | 2ND. ROUTLEDGE |
Graduate capabilities & intended learning outcomes
01. Apply microeconomic models as an encompassing framework to marketing.
- Activities:
- Lectures, tutorials, prescribed reading, class discussion
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Information Literacy(Information Literacy)
02. Understand the economic models of competition in markets with differentiated products.
- Activities:
- Lectures, tutorials, prescribed reading, class discussion
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Information Literacy(Information Literacy)
03. Understand the implications of asymmetric information for marketing.
- Activities:
- Lectures, tutorials, prescribed reading, class discussion
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Information Literacy(Information Literacy)
- Critical Thinking(Critical Thinking)
04. Be able to solve simple quantitative problems relating to all of the above.
- Activities:
- Lectures, tutorials, prescribed reading, class discussion
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Information Literacy(Information Literacy)
- Critical Thinking(Critical Thinking)
Subject options
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