bus5smm sustainable management
SUSTAINABLE MANAGEMENT & MARKETING
BUS5SMM
2017
Credit points: 15
Subject outline
This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDugald Mackenzie
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects BUS5MMS
Equivalent subjects BUS5MMS
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Management | Prescribed | Samson and Daft | Cengage |
Graduate capabilities & intended learning outcomes
01. Appraise the function of marketing and management in generating sustainable competitive advantage
- Activities:
- Assessment tasks constructed to enable students to develop expertise and skills in engaging with challenges of management and marketing, and sustainable value creation. Group work assignment will require collaboration and cooperation.cooperation.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
02. Critique entrepreneurial strategies for innovation in real-life business situations
- Activities:
- Marketing audits, assessing product strategy, promotion strategy, pricing strategy, distribution strategy against best practice and theory,
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Explain and apply marketing concepts from a value exchange perspective
- Activities:
- Class lectures, discussion and readings cover key theoretical positions around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these theoretical positions.
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Synthesise key global management concepts and trends for use in sustainable decision making in contemporary business
- Activities:
- Class lectures, discussion and readings cover issues around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these issues. Presentation skills, response in the form of generating solutions, and recommendatuions to case studies,
- Related graduate capabilities and elements:
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour)
05. Undertake business environmental analysis and communicate findings verbally and in writing to a variety of stakeholders
- Activities:
- Class lectures, discussion and readings cover key theoretical positions around management and marketing and environmental analysis of an organisation, considering company structure leadership style, major stakeholders, management strategies in relation to innovation, entrepreneurship and sustainability
- Related graduate capabilities and elements:
- Personal and Professional Skills(Autonomy and independence,Ethical behaviour)
Subject options
Select to view your study options…
City Campus, 2017, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
City Campus, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorQuan Nguyen
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
City Campus, 2017, Week 51-51, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
Block ModeWeek: 51 - 51
Five 6.0 hours block mode per study period on weekdays during the day from week 51 to week 51 and delivered via face-to-face.
"Classes require preparation and are supported by online materials."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
City Campus, 2017, Summer, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
SeminarWeek: 46
One 2.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Melbourne, 2017, Summer, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
SeminarWeek: 46
One 2.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Melbourne, 2017, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Melbourne, 2017, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorQuan Nguyen
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Online, 2017, Online StudyPeriod 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
Unscheduled Online ClassWeek: 36 - 42
One 6.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 42 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Online, 2017, Online StudyPeriod 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorQuan Nguyen
Class requirements
Unscheduled Online ClassWeek: 02 - 08
One 6.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 08 and delivered via online.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Sydney, 2017, Study Period 3, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
SeminarWeek: 46
One 2.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Sydney, 2017, Study Period 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorDugald Mackenzie
Class requirements
SeminarWeek: 31 - 42
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |
Sydney, 2017, Study Period 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorQuan Nguyen
Class requirements
SeminarWeek: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group presentation (Critical analysis) | (3-4 students per group) broadly equivalent to 500 words per student | 20 | 01, 02, 03 |