stc2cta communication theory
COMMUNICATION THEORY AND ANALYSIS
STC2CTA
2016
Credit points: 15
Subject outline
In general terms, as full a spectrum as possible of communication and public relations theory will be taught in this subject. These include theories of relationships, theories of communication, theories of social influence and received response and theories and models of practice. One of central ideas behind the degree is that practitioners inform their work with both an understanding of theoretical concepts and research practices and principles. This follows the ideas expressed by Cornelissen (2000) who see strong advantages in practitioners being more reflective rather than intuitive. Modern society demands an integrated approach to managing communication. It looks more to the use of theory, rather than a traditional problem solving approach to issues and problems. It believes that practitioners who are constantly reviewing and questioning their practice, in the end provide superior service and can also provide a more sophisticated interpretation of events in a period of change.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorLisa Tam
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites 30 Credit points of first year STC subjects, or coordinators approval
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions This is a core subject for Bachelor of Communication (Public Relations)
Graduate capabilities & intended learning outcomes
01. Application of communication theory to strategic communication practice.
- Activities:
- Examination of a particular issue or event from the point of view informed by different theories of communication.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
02. Comparative analysis of the application of different communication theories as they emerge over time.
- Activities:
- Historical analysis of the way different communication theories have been used to explain significance social activities. EG. Critical theory and popular culture and Audience theory and popular culture.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Knowledge, Comprehension and Understanding of an Individual Communciation Theory or Theorist.
- Activities:
- Class group presentation which demonstrates the central elements of a communication theory and its cultural context.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Speaking(Speaking)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
Subject options
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Melbourne, 2016, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorLisa Tam
Class requirements
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
LectureWeek: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.
"Lecture to be online."
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Essay 2000 words | 40 | 02, 03, 01 | |
| Essay 1500 words | 30 | 02, 01 | |
| Group presentation in groups of 3 (equivalent to 500 words) | 30 | 03 |