vpa1ds1 design studies 1

DESIGN STUDIES 1

VPA1DS1

2015

Credit points: 15

Subject outline

Design Studies 1 is an introduction of visual concepts through theoretical considerations and the application of design elements. Conceptual development is applied to design as links between visual image, text and ideas are constructed through applied projects. Design projects are developed from industry-based briefs that introduce students to critical and experimental approaches to design thinking. By exploring different approaches to composition, spatial layout, scale, placement, structure, colour, texture, form and image, students build a foundation for critical design thinking and reflective evaluation to creative work in the field.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorNeil Fettling

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Graphic design basics,	Recommended	Arntson, A. 2007	THOMSON
Readings	The art of color: the subjective experience and objective rationale of colour,	Recommended	Itten, J. , 1961	REINHOLD PUB. CORP.
Readings	The graphic designer's guide to effective visual communication,	Recommended	Knight, C. and Glaser, J., 2005	ROTOVISION

Graduate capabilities & intended learning outcomes

01. Understand, apply and adopt appropriate design methods for effective visual communication

Activities:: Class discussion. Demonstration. Workshop- of ideas and images. Peer review in class and on-line.
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate proficient and confident use of design focused image and text combinations

Activities:: In class role-play through presentation of rough concepts for peer approval. Class discussion.
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Personal and Professional Skills(Teamwork including leadership and working in groups)

03. Present project material in a manner appropriate to the expectations of the design profession and external bodies/clients

Activities:: Technical lecture as demonstration of project requirements. Guest lecture from industry body. Self study exercises.
Related graduate capabilities and elements:: Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research); Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

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Bendigo, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNeil Fettling

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment element	Comments	%	ILO*
Design Basics: Elements and principles (1200 word equivalent)	verbal and written	30	01, 02
Design basics: Typographic form (1200 word equivalent)	verbal and written	30	01, 02
Design application: Packaging Design (1500 word equivalent)	written	40	01, 02, 03

Mildura, 2015, Semester 1, Day