ths3dmm destination marketing

DESTINATION MARKETING AND MANAGEMENT

THS3DMM

2015

Credit points: 15

Subject outline

This subject examines the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. It will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Management Organisations (DMOs); the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning, among others. The subject will emphasise the link between destination management and strategic policy and planning.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGeoffrey Crouch

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS1ITH or MKT1MDP or BUS1BUF

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing and Managing Tourism DestinationsPrescribedAlastair M. Morrison (2013)Routledge

Graduate capabilities & intended learning outcomes

01. Describe the role of Destination Management Organisations (DMOs) as it applies to destination marketing and management.

Activities:
Lectures, tutorial participation, and assignments.
Related graduate capabilities and elements:
Critical Thinking(Critical Thinking)

02. Analyse the strategic challenges facing destination managers and marketers.

Activities:
Lectures, tutorial participation, and assignments.
Related graduate capabilities and elements:
Inquiry/ Research(Inquiry/ Research)
Critical Thinking(Critical Thinking)

03. Recognise and evaluate special issues as they apply to destination marketing and management.

Activities:
Lectures, tutorial participation, and Destination Image Report assignment
Related graduate capabilities and elements:
Inquiry/ Research(Inquiry/ Research)
Critical Thinking(Critical Thinking)

04. Analyse the destination competitiveness and sustainability model framework

Activities:
Lectures and Destination Competitiveness Report assignment.
Related graduate capabilities and elements:
Inquiry/ Research(Inquiry/ Research)
Critical Thinking(Critical Thinking)

Subject options

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Start date between: and    Key dates

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeoffrey Crouch

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%ILO*
Tutorial Participation and Performance1001, 02, 03, 04
Destination Image Report1000 words (individual task).1501, 02, 03, 04
Destination Competitiveness Project6000 words (per group).2501, 02, 03, 04
Final 2-hour Examination5001, 02, 03, 04

Other Site, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeoffrey Crouch

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%ILO*
Tutorial Participation and Performance1001, 02, 03, 04
Destination Image Report1000 words (individual task).1501, 02, 03, 04
Destination Competitiveness Project6000 words (per group).2501, 02, 03, 04
Final 2-hour Examination5001, 02, 03, 04