ths3dmm destination marketing
DESTINATION MARKETING AND MANAGEMENT
THS3DMM
2015
Credit points: 15
Subject outline
This subject examines the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. It will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Management Organisations (DMOs); the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning, among others. The subject will emphasise the link between destination management and strategic policy and planning.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorGeoffrey Crouch
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites THS1ITH or MKT1MDP or BUS1BUF
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Marketing and Managing Tourism Destinations | Prescribed | Alastair M. Morrison (2013) | Routledge |
Graduate capabilities & intended learning outcomes
01. Describe the role of Destination Management Organisations (DMOs) as it applies to destination marketing and management.
- Activities:
- Lectures, tutorial participation, and assignments.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Analyse the strategic challenges facing destination managers and marketers.
- Activities:
- Lectures, tutorial participation, and assignments.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
03. Recognise and evaluate special issues as they apply to destination marketing and management.
- Activities:
- Lectures, tutorial participation, and Destination Image Report assignment
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
04. Analyse the destination competitiveness and sustainability model framework
- Activities:
- Lectures and Destination Competitiveness Report assignment.
- Related graduate capabilities and elements:
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
Subject options
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Melbourne, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGeoffrey Crouch
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Tutorial Participation and Performance | 10 | 01, 02, 03, 04 | |
Destination Image Report | 1000 words (individual task). | 15 | 01, 02, 03, 04 |
Destination Competitiveness Project | 6000 words (per group). | 25 | 01, 02, 03, 04 |
Final 2-hour Examination | 50 | 01, 02, 03, 04 |
Other Site, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGeoffrey Crouch
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % | ILO* |
---|---|---|---|
Tutorial Participation and Performance | 10 | 01, 02, 03, 04 | |
Destination Image Report | 1000 words (individual task). | 15 | 01, 02, 03, 04 |
Destination Competitiveness Project | 6000 words (per group). | 25 | 01, 02, 03, 04 |
Final 2-hour Examination | 50 | 01, 02, 03, 04 |