mkt3mre marketing research
MARKETING RESEARCH
MKT3MRE
2015
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. To be able to do this competently, they need to know what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjects MKT2MRB
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Research | Prescribed | Burns, A.C. and Bush, R.F. 2010 | SIXTH EDITION, PRENTICE-HALL, UPPER SADDLE RIVER, NJ. |
| Readings | Publisher : Version 17.0 for Windows | Recommended | Coakes,S.J. & Stead, L.J., 2007 | JOHN WILEY AND SONS, AUSTRALIA |
Graduate capabilities & intended learning outcomes
01. Identify marketing problems and translate them into research questions for marketing in the context of business
- Activities:
- Lecture and tutorials
02. Write a research proposal for organisations in the context of business
- Activities:
- Lecture and tutorials
03. Write a questionnaire for organisations in the context of business
- Activities:
- Lecture and tutorials
04. Write a research report for organisations in the context of business
- Activities:
- Lecture and tutorials
05. Apply SPSS program for marketing in the context of business
- Activities:
- Lecture and tutorials
Subject options
Select to view your study options…
Albury-Wodonga, 2015, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
Laboratory ClassWeek: 10 - 22
One 3.0 hours laboratory class other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"lab classes are blended learning including lectures and computer program"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 60 | 01, 02, 03, 04 |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 5 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 20 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Bendigo, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Computer LaboratoryWeek: 10 - 22
One 2.0 hours computer laboratory other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 60 | 01, 02, 03, 04 |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 5 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 20 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Melbourne, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Laboratory ClassWeek: 10 - 22
One 1.0 hours laboratory class other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 60 | 01, 02, 03, 04 |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 5 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 20 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Shepparton, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week from week 10 to week 22 and delivered via face-to-face.
Computer LaboratoryWeek: 10 - 22
One 1.0 hours computer laboratory per week from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 60 | 01, 02, 03, 04 |
| SPSS tutorial exercises | Equivalent to 500-words | 10 | 05 |
| Research proposal (team based. 2-3 students per team) | 1,000-words per student | 5 | 01, 02, 04 |
| Research Project (team-based, 2-3 students per team) | 1,500 words per student | 20 | 01, 02, 03, 04 |
| Data Collection | 5 | 03 |
Sydney, 2015, ACN Semester 1, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 11 - 21
One 3.0 hours lecture other recurrence on weekdays during the day from week 11 to week 21 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 050 | |
| Research report (team-based, 2-3 students per team) | 1,500-words per student | 020 | |
| Research proposal (team-based, 2-3 students per team) | 1,500 words per student | 020 | |
| SPSS tutorial exercises | Equivalent to 500 words | 010 |
Sydney, 2015, ACN Summer Semester, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 050 | |
| Research report (team-based, 2-3 students per team) | 1,500-words per student | 020 | |
| Research proposal (team-based, 2-3 students per team) | 1,500-words per student | 020 | |
| SPSS tutorial exercises | Equivalent to 500 words | 010 |
Vietnam, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2-hour final examination | Hurdle requirement: Students must achieve at least 40% in the final examination as well as an overall total of 50% to pass the subject | 050 | 01, 02, 03, 04, 05 |
| Research report (team-based, 2-3 students per team) | 1,500-words per student | 020 | 01, 02, 03, 04 |
| Research proposal (team-based, 2-3 students per team) | 1,500-words per student | 020 | 01, 02, 03, 04 |
| SPSS tutorial exercises | Equivalent to 500 words | 010 | 05 |