mkt3adv advertisin and sales promotion
ADVERTISING AND SALES PROMOTION
MKT3ADV
2015
Credit points: 15
Subject outline
In this subject, students are exposed to the role of advertising in a free economy and how it affects the media of mass communications. Students learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, students will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorRoman Peretiatko
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Advertising principles and practice | Prescribed | Wells, Et al. | 2ND AUSTRALASIAN EDN. PEARSON, 2011 |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the various forms of promotion and their advantages and disadvantages through participation in tutorials and lectures
- Activities:
- Lectures, tutorials
02. Select appropriate media for implementing a sales promotion campaign
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
03. Present a sales promotion campaign in a professional manner
- Activities:
- Presentation of sales promotion campaign to class
04. Recognise the creative issues that need to be considered in an advertising campaign
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
05. Develop an advertising campaign for a short term sales promotion action
- Activities:
- Lectures, tutorials and sales promotion campaign group assignment
Subject options
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Bendigo, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorElaine Plant
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 10.0 hours tutorial per week during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |
Melbourne, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |
Shepparton, 2015, Winter semester, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
LectureWeek: 27 - 28
Six 4.0 hours lecture per week on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
"Classes will run Monday, Tuesday and Wednesday"
TutorialWeek: 27 - 28
Six 2.0 hours tutorial per week on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
"Classes will run Monday, Tuesday
and Wednesday"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1-hour multiple choice test | 10 | 01, 02, 04, 05 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 | 02, 03, 04, 05 |
| one 2-hour final examination | 50 | 01, 02, 04, 05 |