bus5pb principles of business analytics
PRINCIPLES OF BUSINESS ANALYTICS
BUS5PB
2015
Credit points: 15
Subject outline
This unit introduces students to the broad field of business analytics with a strong focus on practical outcomes that are directly applicable to a business environment. It will deliver a comprehensive understanding of current theories, frameworks, applications and technologies that support the modern data-driven decision-making process. Students will gain hands-on experience in IBM Cognos and Microsoft Power BI as they will use these software packages to design and develop analytics solutions for diverse business problems. The managerial role in planning and implementing business analytics initiatives, methods to capture and measure the business value of analytics and the emerging role of analytics in business performance management (BPM) are also explored in this unit. Upon completion of this unit, students will be able to identify business problems that can be transformed using analytics solutions, understand major issues in implementation, describe the tools from frameworks to techniques, determine business value of analytics outcomes and also appreciate its role in BPM.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorKok-Leong Ong
Available to Study Abroad StudentsNo
Subject year levelYear Level 5 - Masters
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites N/A
Co-requisites BUS5BIM and BUS5MMS and BUS5AFS
Incompatible subjects N/A
Equivalent subjects N/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Data Science for Business: What you need to know about data mining and data analytic thinking | Recommended | Provost and Fawcett | O'Reilly Media |
| Readings | Business Intelligence and Analytics: Systems for Decision Support | Recommended | Sharda, Delen and Turban | Prentice Hall |
| Readings | The Value of Business Analytics: Identifying the Path to Profitability | Recommended | Stubbs | Wiley |
Graduate capabilities & intended learning outcomes
01. Identify the purpose of analytics within a business environment, and describe the importance, technologies and implementation issues of business analytics.
- Activities:
- Lectures and Workshops
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Understand the function of key elements of a typical analytics solution; the architecture, data management, data analytics, reports and dashboards, as well as the role of management and end-users.
- Activities:
- Lectures, Workshops and Assignments
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Recognise the requirements, methodologies and technologies for analytics-based business performance management.
- Activities:
- Lectures and Workshops
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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City Campus, 2015, Week 45-49, Day
Overview
Online enrolmentYes
Maximum enrolment size35
Enrolment information As requested by Kok-Leong Ong See Kok-Leong to override quota
Subject Instance Co-ordinatorDaswin De Silva
Class requirements
Block ModeWeek: 45 - 49
One 9.0 days block mode per study period on weekdays during the day from week 45 to week 49 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Report, Business analytics in the industry | 30 | 01 | |
| Assignment, Reporting and dashboarding using Cognos and Power BI | 40 | 01, 02 | |
| Case study, analytics in BPM | 30 | 03 |