mst5pgc public service broadcasting
PUBLIC SERVICE BROADCASTING IN A GLOBAL CONTEXT
MST5PGC
Not currently offered
Credit points: 30
Subject outline
Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.
FacultyFaculty of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorMary Debrett
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects MST4PGC
Equivalent subjectsN/A
Special conditions Elective subject for AMGC & AMSC.
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | From public service broadcasting to public service media:Ripe@2007, | Recommended | Lowe, G. F. and Bardoel, J. (eds) | NORDICOM 2008 |
Readings | Public service broadcasting in the age of globalization, | Recommended | Banerjee, I. and Seneviratne, K. (eds) | ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006 |
Readings | Reinventing public serfice television for the digital future | Recommended | Debrett M 2010 | BRISTOL: INTELLECT |
Subject options
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