mkt2bbm brands and brand management
BRANDS AND BRAND MANAGEMENT
MKT2BBM
2014
Credit points: 15
Subject outline
In this subject students will develop the concept of a product as well as the concept of the Brand and role of the Product or Brand Manager. The subject will provide skills essential to graduates in their future professional career.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Strategic brand management: building measuring and managing brand equity and best practice cases | Prescribed | Keller, K.L. | PEARSON EDUCATION |
Subject options
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Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 2-hour final examination | 40 | |
one case study | individual 10 minute oral presentation and 1,000-word report | 25 |
one group assignment; 4-5 students per group | 1,000-words per student | 35 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorStephen Singaraju
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 2-hour final examination | 40 | |
one case study | individual 10 minute oral presentation and 1,000-word report | 25 |
one group assignment; 4-5 students per group | 1,000-words per student | 35 |