Business (Marketing)
This course information is for local students only
Year
2012
Award
Bachelor of Business (Marketing)
Length
3 years full-time or part-time equivalent
Campuses
Melbourne
Course description
This specialist course aims to give students internationally transferable competencies and skills relevant to a career as a marketing manager or related positions in fields like advertising and brand and product management.
The curriculum covers marketing fundamentals, advertising and brand management, sustainable marketing, international marketing, market research, and strategic data analysis. Experiential content is a key feature; this includes a marketing practicum and an international study tour that gives students practical experience of marketing in an international context. Students can also study overseas at partner universities. The course is closely linked to industry, and offers opportunities for industry placements with leading firms.
Course structure
Students complete eight subjects in first year, five subjects and three electives in second year, and four subjects, two marketing electives, and two general electives in third year.
Subject details
Major areas of study
Accounting, business communications, business law, business management, international marketing, macroeconomics, management, management information systems, marketing, microeconomics, statistics.
Overseas study opportunities
Overseas study opportunities are available.
Please see
www.latrobe.edu.au/international/exchange
for more information
Application
Apply through VTAC for first-semester entry, or to the University for Mid-Year Entry (visit www.latrobe.edu.au/midyear).
Fee type
Commonwealth Supported Place (CSP)
Scholarships
Applicants who are Australian citizens or who hold permanent humanitarian visas are eligible for a range of University-wide scholarships, including Commonwealth Scholarships. For details please see http://www.latrobe.edu.au/scholarships/future-undergraduatesMiddle Band
Completion of Business (any) facilitates 1 additional aggregate point per study, to a maximum of 2 points. Performance in prerequisite studies and Business Studies (any) is also considered.
Selection
ATAR 69.15 (2011)
Non-Year 12 selection may involve: ENTER/ATAR, Pi form, GPA, STAT Multiple Choice.
Extra requirements
Non-Year 12 applicants must complete and submit a VTAC Pi form if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
Prerequisites
Units 3 & 4: study score of at least 25 in English (ESL) or 20 in any other English.
Semester starts
Semester 1 and 2 (February and July)
Industry experience
The following types of industry experience are available in this course.
- Workplace experience for academic credit
Career opportunities
Graduates are likely to find roles in advertising, brand/product management, marketing communications, events/promotions, marketing management, market development, marketing research, and telemarketing.
Professional recognition
Graduates are eligible to join the Australian Marketing Insitute, the Australian Market and Social Research Society and the Marketing Association of Australia & New Zealand.
Contact information
Faculty of Law and Management
Visit the Faculty website