Marketing Management (Master)
This course information is for local students only
Year
2012
Award
Master of Marketing Management
Length
1 year
Campuses
Melbourne
Course description
This program aims to provide a postgraduate pathway for recent graduates from any discipline seeking to establish a career in marketing, in either a national or international business setting.
More specifically, it aims to provide students with the knowledge skills and attitude necessary for them to function effectively in a marketing setting, in either a specialist or generalist role in the public or private sector, including for-profit and not-for-profit organisations.
Course structure
The standard component of the MMM comprises 8 subjects; 4 core subjects and 4 elective subjects (15 credit points each, totalling 120 credit points). The duration of the MMM taken on a full time basis is 2 semesters.
Subject details
Overseas study opportunities
Overseas study opportunities are available.
Please see
www.latrobe.edu.au/international/exchange
for more information
Fee type
Fees (Fee-Help available)
Annual (or Total) Tuition Fee (AUD)
27 500
Scholarships
A variety of scholarships and prizes are available for postgraduate students at La Trobe. Visit the postgraduate scholarships webpage for details http://www.latrobe.edu.au/scholarships/postgraduatesSelection
IELTS (Academic) - minimum overall band score of 6.5 with no individual band score less than 6.0; or
TOEFL Computer-Based Test - A minimum score of 233 with a score of 5 in essay writing; or
TOEFL Paper-based Test - A minimum score of 575 with a score of 5 or more in the test of Written English; or
TOEFL Internet-based Test - A minimum score of 88 with no individual score less than 22; or
Completion of the English for Further Studies Advanced Stage 5B certificate at PG (postgraduate) level available from La Trobe Melbourne; or
Approved equivalent.
Academic entry requirements
An undergraduate or graduate degree from an Australian college or university, or a comparable degree from a recognised or accredited institution outside Australia and proficiency in English, with a C Grade average or above in final year.
Semester starts
Semester 1 and 2 (February and July)
Additional information
In addition to the requirements for the Master of Marketing Management, Honours candidates complete a 20 000-word research paper, equivalent to four subjects.
Career opportunities
The demand for appropriately-qualified marketing personnel remains strong in both the domestic and international economy. Graduates will be qualified to manage general and specific marketing functions (advertising, sales, retail, distribution, services, wholesaling and marketing research)..