Business (Marketing)
This course information is for local students only
Year
2012
Award
Bachelor of Business (Marketing)
Length
3 years
Campuses
Melbourne
Course description
This specialist course aims to give students internationally transferable competencies and skills relevant to a career as a marketing manager or related positions in fields like advertising and brand and product management.
The curriculum covers marketing fundamentals, advertising and brand management, sustainable marketing, international marketing, market research, and strategic data analysis. Experiential content is a key feature; this includes a marketing practicum and an international study tour that gives students practical experience of marketing in an international context. Students can also study overseas at partner universities. The course is closely linked to industry, and offers opportunities for industry placements with leading firms.
Course structure
Students complete eight subjects in first year, five subjects and three electives in second year, and four subjects, two marketing electives, and two general electives in third year.
Subject details
Major areas of study
Accounting, business communications, business law, business management, international marketing, macroeconomics, management, management information systems, marketing, microeconomics, statistics.
Overseas study opportunities
Overseas study opportunities are available.
Please see
www.latrobe.edu.au/international/exchange
for more information
Fee type
Fees (Fee-Help available)
Annual (or Total) Tuition Fee (AUD)
19 950
Scholarships
Applicants who are Australian citizens or who hold permanent humanitarian visas are eligible for a range of University-wide scholarships, including Commonwealth Scholarships. For details please see http://www.latrobe.edu.au/scholarships/future-undergraduatesSelection
Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60 per cent) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.
or IELTS (Academic) score of 6.0 with no individual band score less than 6.0;
or TOEFL Paper-based Test: a minimum score of 550 with a score of 5 or better in the Test of Written English;
or TOEFL Computer-based Test: a minimum score of 213 with a score of 5 in essay writing; or TOEFL Internet-based Test: a minimum score of 80 with no individual score less than 20;
or Satisfactory completion of an English language subject at Year 12 or equivalent level. This must have been completed in the last two years and at an academic level acceptable to the University;
or approved international equivalent.
Academic entry requirements
LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2011 (indicative only) -
69.15
International Baccalaureate - 25
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 8,4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 3A 3B
Canada Secondary School (or CPU) - 65
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 60
Vietnam (Year 12) - 8
Thailand (Matayoma 6) - GPA 2.6
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website
If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website.
Semester starts
Semester 1 and 2 (February and July)
Industry experience
The following types of industry experience are available in this course.
- Workplace experience for academic credit
Career opportunities
Advertising, analyst, brand/product manager, marketing communications, events/promotions, marketing manager, market development, marketing research, telemarketing.
Professional recognition
Graduates are eligible to join the Australian Marketing Institute (AMI), the Australian Market and Social Research Society (AMSRS) and the Marketing Association of Australia and New Zealand (MAANZ).